English Version
INTERNATIONAL LECTURE
“DESIGNING
VALUE CHAINS FOR INDUSTRY 4.0
AND A CIRCULAR
ECONOMY”
Speaker: Dr.
Kaushik Samanta (Lecturer in Logistics and Supply Chain Management, Higher
Colleges of Technology – Abu Dhabi, UAE)
Reviewer: Prof. Dr. Ir. Agus Purnomo, M.T., CMILT. (Professor
of Supply Chain Management - Master of Logistics Management Department –
Universitas Logistik Dan Bisnis Intenasional – ULBI)
Introduction
Did
you know that, according to McKinsey, the application of “Supply Chain 4.0”
technologies can reduce operational costs by up to 30%, while
simultaneously decreasing inventory and lost sales by as much as 75%,
and accelerating responsiveness to market disruptions? Amid the climate crisis
and growing consumption pressures, an urgent question arises: What if value chains were redesigned not only for
efficiency and profit, but also for environmental regeneration and circularity? As Kara
Hurst, Chief Sustainability Officer at Amazon, has stated: “The circular economy will become more prevalent, where
consumers won’t feel the need to own every product or service, but will still
be able to access it when they need it.”
The international lecture
“Designing Value Chains for Industry 4.0 and a Circular Economy”
by Dr. Kaushik Samanta comes at precisely
the right moment for ULBI’s Master of Logistics Management as well as
undergraduate students — a call for us not only to understand how digital
technologies and smart production are evolving, but also how to design
logistics and supply chain systems that embed environmental considerations,
circularity, and sustainable value at the core of business and educational
strategies.
Summary of
Key Themes
In
his international lecture, Dr. Kaushik Samanta emphasized that the era of
Industry 4.0 and the Circular Economy (CE) requires companies to redesign their
value chains so they are no longer trapped in the linear
“take–make–use–dispose” model. Instead, the circular model highlights the reuse
of resources, extension of product life cycles, and the adoption of closed-loop
systems that are more environmentally friendly.
Digital technologies such
as the Internet of Things (IoT), big data analytics, and cyber-physical systems
serve as key enablers, making real-time data collection possible, optimizing
resource utilization, and integrating production processes with sustainability
principles. This concept not only transforms how companies operate but also how
they create new value through efficiency, transparency, and data-driven
innovation.
Case
Studies and Key Practices
Dr.
Samanta’s lecture illustrated how value chain transformation can be applied
across primary activities: smarter logistics through material traceability and
reverse logistics; manufacturing operations with predictive maintenance and
resource efficiency; and marketing strategies for remanufactured products that
encourage more sustainable consumer behavior.
The literature presented
underscores that the success of CE implementation heavily depends on the
coordination of logistics activities, smart operations, and innovative
marketing approaches. At the same time, supporting activities such as the
development of technology infrastructure, adaptive human resource management,
and digital transformation in procurement provide an equally essential
foundation. Thus, Industry 4.0 is not only about technology, but also about
transforming organizational culture and business models to internalize
sustainability principles into value chain strategies.
Analysis
& Discussion
The
primary implication of redesigning value chains based on Industry 4.0 and the
Circular Economy is the creation of a business ecosystem that is more
efficient, sustainable, and resilient in the face of global disruptions. For
industry and logistics, opportunities arise in the form of cost reduction,
greater supply chain transparency, and competitive differentiation through
green innovation. For education, particularly in logistics management, this
topic opens new avenues of learning to equip students with digital technology
skills while also understanding sustainability principles.
However, the challenges
are substantial: significant investment in digital infrastructure, the demand
for new competencies in data analytics and technology management, and
organizational resistance to change. In the Indonesian context, the relevance
is striking, given the persistently high logistics costs and increasingly
urgent environmental issues. The main gaps lie in technological readiness and
human capital quality, but the opportunities are equally significant—especially
if universities, government, and industry can collaborate to build circular
value chains supported by digital technology as a strategy for enhancing global
competitiveness.
Conclusion
This international lecture underscores that the future of value chains will not
be defined by efficiency alone, but by the ability to integrate Industry 4.0
technologies with Circular Economy principles to achieve both sustainability
and competitive advantage. Adopting, researching, and further exploring this
topic is imperative for academics, practitioners, and students alike in order
to remain relevant in the tide of global transformation. Let us, therefore, use
this discussion as a catalyst for critical dialogue and concrete steps in both
research and practice.
As Ellen MacArthur,
pioneer of the circular economy, has stated: “The
circular economy is not about one manufacturer changing one product, it is
about rethinking the whole system.” The
question now is, are we—as a nation and as an academic community—ready to
redesign our logistics and value chains toward a future that is more resilient
and sustainable?
Indonesian Version
INTERNATIONAL LECTURE
“Designing Value Chains for Industry 4.0 and a Circular Economy”
Pembicara: Dr. Kaushik Samanta (Lecturer
in Logistics and Supply Chain Management, Higher Colleges of Technology – Abu
Dhabi, UAE)
Pengulas: Prof. Dr. Ir. Agus Purnomo, M.T., CMILT. (Guru Besar
Supply Chain Management - Master of Logistics Management Department –
Universitas Logistik Dan Bisnis Intenasional – ULBI)
Pendahuluan
Tahukah
Anda bahwa menurut McKinsey, penggunaan teknologi “Supply Chain-4.0” bisa
menurunkan biaya operasional hingga 30%, sekaligus mengurangi inventori
dan kehilangan penjualan hingga 75%, sambil mempercepat respons terhadap
gangguan pasar? Di tengah krisis iklim
dan tekanan konsumsi yang terus meningkat, muncul pertanyaan mendesak: Bagaimana
jika rantai nilai — value chains — didesain ulang bukan hanya untuk efisiensi
dan profit, tetapi juga regenerasi lingkungan dan sirkularitas? Seperti
kata Kara Hurst, Chief Sustainability Officer di Amazon: “The circular
economy will become more prevalent, where consumers won’t feel the need to own
every product or service, but will still be able to access it when they need
it.”
Kuliah
internasional “Designing Value Chains for Industry 4.0 and a Circular Economy”
oleh Dr. Kaushik Samanta hadir di waktu yang tepat untuk mahasiswa Magister
Manajemen Logistik serta S1 & D4 Manajemen Logistik ULBI — sebuah panggilan supaya kita tidak
hanya memahami bagaimana teknologi digital dan produksi pintar (smart
production) berubah, tetapi bagaimana kita merancang sistem logistik dan supply
chain yang menggabungkan aspek lingkungan, sirkularitas, dan nilai
berkelanjutan sebagai inti dari strategi bisnis dan pendidikan.
Ringkasan Isi/Tema Utama
Dalam
kuliah internasionalnya, Dr. Kaushik Samanta menekankan bahwa era Industry
4.0 dan Circular Economy (CE) menuntut perusahaan untuk mendesain
ulang rantai nilai (value chains) mereka agar tidak lagi terjebak dalam
model linier “ambil–buat–pakai–buang”. Sebaliknya, model sirkular menekankan
pemanfaatan kembali sumber daya, perpanjangan siklus hidup produk, serta
penerapan sistem closed-loop yang lebih ramah lingkungan.
Teknologi
digital seperti Internet of Things (IoT), big data analytics, dan cyber-physical
systems menjadi enabler utama yang memungkinkan pengumpulan data secara
real-time, optimalisasi penggunaan sumber daya, serta integrasi proses produksi
dengan prinsip keberlanjutan. Konsep ini tidak hanya mengubah bagaimana
perusahaan beroperasi, tetapi juga bagaimana mereka menciptakan nilai baru
melalui efisiensi, transparansi, dan inovasi berbasis data.
Studi Kasus dan Praktik Kunci
Paparan
Dr. Samanta menunjukkan bagaimana value chain transformation dapat
diterapkan pada setiap aktivitas utama: logistik yang lebih cerdas dengan material
traceability dan reverse logistics; operasi manufaktur dengan predictive
maintenance dan efisiensi sumber daya; serta strategi pemasaran produk
hasil remanufaktur yang mendorong perilaku konsumen lebih ramah lingkungan.
Studi
literatur yang disajikan menegaskan bahwa keberhasilan implementasi CE sangat
bergantung pada koordinasi aktivitas logistik, operasi pintar, serta pendekatan
pemasaran inovatif. Di sisi lain, kegiatan pendukung seperti pengembangan
infrastruktur teknologi, manajemen SDM yang adaptif, dan transformasi digital
dalam pengadaan menjadi fondasi yang tak kalah penting. Dengan demikian, Industry
4.0 bukan hanya soal teknologi, melainkan juga transformasi budaya
organisasi dan model bisnis yang mampu menginternalisasi prinsip keberlanjutan
ke dalam strategi rantai nilai.
Analisis & Diskusi
Implikasi
utama dari desain ulang value chains berbasis Industry 4.0 dan Circular
Economy adalah terciptanya ekosistem bisnis yang lebih efisien,
berkelanjutan, dan tangguh dalam menghadapi disrupsi global. Bagi industri dan
logistik, peluang muncul dalam bentuk pengurangan biaya, peningkatan
transparansi rantai pasok, serta diferensiasi kompetitif melalui inovasi hijau.
Bagi pendidikan, khususnya di bidang manajemen logistik, topik ini membuka
ruang pembelajaran baru untuk melatih mahasiswa menguasai teknologi digital
sekaligus memahami prinsip keberlanjutan.
Namun,
tantangan yang muncul tidak kecil: investasi infrastruktur digital yang besar,
kebutuhan keterampilan baru dalam analitik data dan manajemen teknologi, serta
resistensi organisasi terhadap perubahan. Dalam konteks Indonesia, relevansinya
sangat nyata mengingat biaya logistik nasional masih tinggi dan isu lingkungan
kian mendesak. Gap utama ada pada kesiapan teknologi dan kualitas SDM, tetapi
peluangnya besar — terutama jika universitas, pemerintah, dan industri mampu
berkolaborasi membangun rantai nilai sirkular yang didukung teknologi digital
sebagai strategi menuju daya saing global.
Penutup
Kuliah
internasional ini menegaskan bahwa masa depan rantai nilai tidak lagi
ditentukan oleh efisiensi semata, melainkan oleh kemampuan menggabungkan
teknologi Industry 4.0 dengan prinsip Circular Economy untuk
menciptakan keberlanjutan sekaligus keunggulan kompetitif. Mengadopsi,
meneliti, dan mengeksplorasi lebih jauh topik ini menjadi keharusan bagi
akademisi, praktisi, dan mahasiswa agar tidak tertinggal dalam arus
transformasi global. Karena itu, mari kita jadikan pembahasan ini sebagai
pemicu diskusi kritis dan langkah nyata dalam riset maupun implementasi di
lapangan.
Seperti
dikatakan Ellen MacArthur, pelopor ekonomi sirkular: “The circular economy
is not about one manufacturer changing one product, it is about rethinking the
whole system.” Pertanyaannya kini, beranikah kita—sebagai bangsa dan
sebagai komunitas akademik—untuk merancang ulang sistem logistik dan rantai
nilai kita menuju masa depan yang lebih tangguh dan berkelanjutan?
"LET'S
JOIN ULBI"
Magister Manajemen
Logistik - “Shaping Future Leaders in Global Logistics”
Learn more by visiting :
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